KARACHI: While the country’s three operational airlines have been taking cost-cutting measures against the backdrop of a crisis that the global aviation industry has been facing since the outbreak of coronavirus, the decision of AirSial to enter an already saturated market is being seen as a bold move that may give a tough time to competitors but will benefit the people.

The market situation can be gauged from a recent report of the International Air Transport Association (IATA) predicting that airline revenues this year will plunge by 60 per cent as a result of the coronavirus pandemic that “threatens the survival of the air transport industry”.

Pakistan’s commercial aviation sector is no different from the rest of the world as its airlines are taking drastic measures, including job cuts, for their survival.

Operation of three airlines suspended in recent years